Midtown refers to a small but central area of London that sits between King's Cross and Covent Garden, famous for the British Museum, LSE and Great Ormond Street Hospital. With shopping on Oxford Street, nightlife in Soho and the financial district of The City a short distance away, Midtown is a popular place to set up shop and comes with a price tag. If you can afford it though, there's something for everyone with plenty of serviced office providers moving to the area in the last few years.